- The City of New York Office of the Comptroller Bureau of Management Audit
Audit Report on the Process by Which the Department of Education Awarded a Vending Machine License to the Snapple Beverage Group
ME04-123A
March 18, 2004
AUDIT REPORT IN BRIEF
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the complete audit (Size: 1146KB)

This audit of the New York City Department of Education
(DOE) reviewed the processes by which DOE awarded a vending machine
agreement to the Snapple Beverage Group, Inc. (Snapple) and authorized
Octagon, Inc. (Octagon) to serve as its marketing agent.
In June 2003, DOE informed the schools that all
existing vending machines selling beverages should be removed by
the beginning of the 2003-2004 school year to allow for a centralized
vending process. DOE centralized the vending process due to a new
Chancellor regulation (Regulation A-812) on the nutritional content
of the food and beverages being sold to students and the need for
better controls over vending arrangements. In addition, DOE had
an interest in establishing a concession and sponsorship arrangement
with a beverage company.
On June 23, 2003, DOE, based on a request for proposals
(RFP) issued in 2001, signed an interim authorization for Octagon
to serve as DOEs agent for a vending machine marketing and
administration program. On behalf of DOE, Octagon implemented a
vendor selection process in July and August to select a beverage
company for the school vending machine opportunity.
On September 9, 2003, DOE signed an interim agreement
giving Snapple the exclusive right to sell water and 100 percent
juice products in vending machines to be installed in the New York
City public schools. The agreement guaranteed that Snapple would
pay a minimum of $40.2 million to DOE between September 1, 2003
and August 31, 2008. Also on September 9, 2003, the New York City
Marketing Development Corporation (MDC) signed a letter of intent
with Snapple for the exclusive right to sell water, iced tea, and
chocolate drink beverages in vending machines to be installed in
City buildings. This agreement guaranteed that Snapple would pay
a minimum of $126 million to the City between January 1, 2004 and
December 31, 2008.
Audit Findings and Conclusions
The process that the Department of Education followed
in awarding Snapple an exclusive vending machine opportunity in
about 1,200 City schools was fundamentally flawed. For example,
there were minimal solicitation efforts, an inadequate request for
proposals package, and a defective bid evaluation and selection
process. In addition, although DOEs process for choosing the
marketing agent to implement the vendor selection process for the
school vending machine opportunity was generally adequate from the
announcement of the marketing RFP through to the selection of an
agent, the process became questionable in that the ownership of
the significant party of the selected marketing agent changed before
it was authorized to work for DOE. Furthermore, Octagon, the agent
subsequently authorized to handle the marketing of the vending machine
opportunity, stands to realize exorbitant compensation for its services.
Audit Recommendations
To address these issues, we make 10 recommendations,
among them that DOE should:
- Not pursue a school vending machine contract with Snapple in
connection with the completed vendor selection process. Rather,
DOE should conduct a new process for this opportunity that complies
with its own RFP manual and ensures a fair and reasonable
result.
- Ensure that any concession and sponsorship opportunities be
handled through a well-structured request for proposals process
in which there is: extensive public notification of potential
bidders; an RFP package presenting detailed specifications and
clear standards for evaluating the proposals; a pre-proposal conference
to ensure that all bidders receive consistent information about
the opportunity; and a written assessment of the competing proposals
based on the evaluation standards identified in the RFP.
- Either reopen an RFP process or, at the very least, require
a revised proposal before entering into an agreement with a company
that has experienced a change of ownership after being selected
through an RFP process. DOE should also prepare a written justification
for entering into an agreement with such a company.
- Restructure and greatly reduce Octagons compensation for
its marketing and administration work on the school vending machine
opportunity.
- Not award any new marketing assignments to Octagon in relation
to the 2001 marketing RFP.
- Before hiring a marketing agent for similar work in the future,
seriously consider the benefits of implementing the concession
and sponsorship RFP process itself or of seeking the assistance
of other City agencies.
Department of Education Response
On February 6, 2004, a draft response was sent
to DOE officials with a request for comments. We received a response
from DOE officials on February 24, 2004. In its response, DOE challenged
many of the audit's findings and recommendations. We address the
full scope of DOE's response in a section entitled "Discussion
of DOE Response" that we present at the end of this report.
The full text of DOE's response is included as an addendum to this
report.